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Website layout at 1200 px width
About the Project
Ethiks is a conceptual project exploring ethics and responsibility in AI-driven design. As a digital platform and visual narrative, it combines videography and UI/UX design to build a community that sparks critical dialogue around technology, creativity, and the use of AI. Ethiks addresses one of the most urgent questions in contemporary design: how do we deal responsibly with artificial intelligence?
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Visual narrative combining real footage and AI elements
A Platform for Ethical Dialogue in AI Design
The website features a clean and consistent visual language built with AI-generated imagery, designed to feel both futuristic and human. The main colours used are white, a softened black, and a natural green, which together create a clean look while maintaining a natural and positive character. The green is also used to support the primary goal of encouraging visitors to join the community, as well as secondary goals such as inviting them to keep exploring the content. In addition, opinions and images from the community are integrated to create a welcoming and transparent impression.
A key component of the project is a short film that combines real footage with AI-generated elements. This highlights the connection between the real world and an artificially created one. The imagery appears uplifting, yet the music and facial expressions introduce a sense of drama and tension, symbolizing the ambivalence of artificial intelligence. The blend of recorded and synthetic visuals creates a surreal narrative space that reflects the duality of our current moment: real and virtual, hopeful and critical.
In summary, Ethiks is not just a website, but an invitation to build a community where people can exchange ideas on emerging trends, legislation, and new research in the field of artificial intelligence.
