Scarb
Services
Brand Strategy and Design
UI UX Design
Year
2024
Problem
Daily organization is often spread across many separate apps and services, from planning and productivity to fitness and nutrition, as well as learning through podcasts and audiobooks based on well researched content. This fragmentation creates unnecessary effort, makes routines harder to maintain, and limits how consistently people can work toward personal progress in a structured way.
Approach
Scarb was conceived as an AI supported digital companion that integrates these areas into one coherent system. A personalized AI assistant helps organize and tailor planning, nutrition, training, and learning to individual needs and goals. Inspired by the scarab beetle as a symbol of transformation and growth, the brand identity visualizes the idea of gradual improvement through a structured yet warm design language.
Outcome
Scarb results in a cohesive concept and brand system that positions daily organization as an integrated process of development. By combining personalized AI guidance with a motivating identity rooted in transformation, the project frames Scarb as an intuitive companion that supports routines, progress tracking, and continuous learning within one connected experience.
