Ethiks

Designing and branding a community platform for the ethical use of AI

Designing and branding a community platform for the ethical use of AI

Services

UI UX Design

Brand Strategy and Design

Year

2024

Problem

Ethiks provides a central hub where designers and AI interested practitioners can learn, share experiences, and collaborate on responsible approaches to AI. The project aims to reduce uncertainty, strengthen ethical literacy, and encourage more transparent and socially beneficial AI use through accessible resources and an active community.

Approach

AI is becoming embedded in everyday products and workflows, while legal frameworks and shared standards for responsible use are still catching up. This gap creates uncertainty around fairness, transparency, and data privacy, and leaves many practitioners without accessible guidance on how to apply AI ethically in real projects.

Outcome

Ethiks provides a central hub where designers and AI interested practitioners can learn, share experiences, and collaborate on responsible approaches to AI. The project aims to reduce uncertainty, strengthen ethical literacy, and encourage more transparent and socially beneficial AI use through accessible resources and an active community.