Begas
Services
Brand Strategy and Design
Campaign Development
Year
2024
Problem
The project results in a distinctive, contemporary museum identity that increases visibility and makes the program easier to discover. By pairing a friendly communication style with a consistent look and structured outreach, Begas is positioned to attract new visitors, strengthen repeat visits, and reestablish itself as a social and cultural hub, including the café and event formats. Ultimately, the rebrand supports the goal of turning an overlooked institution into an active meeting point that people recognize, understand, and want to engage with.
Approach
The project results in a distinctive, contemporary museum identity that increases visibility and makes the program easier to discover. By pairing a friendly communication style with a consistent look and structured outreach, Begas is positioned to attract new visitors, strengthen repeat visits, and reestablish itself as a social and cultural hub, including the café and event formats. Ultimately, the rebrand supports the goal of turning an overlooked institution into an active meeting point that people recognize, understand, and want to engage with.
Outcome
The project results in a distinctive, contemporary museum identity that increases visibility and makes the program easier to discover. By pairing a friendly communication style with a consistent look and structured outreach, Begas is positioned to attract new visitors, strengthen repeat visits, and reestablish itself as a social and cultural hub, including the café and event formats. Ultimately, the rebrand supports the goal of turning an overlooked institution into an active meeting point that people recognize, understand, and want to engage with.
